||The purpose of this article is to present the concept of creating the Internet platform
for yacht ports. Based on previous research conducted in selected yacht ports and marinas in
Poland, the problem of the lack of unified information presented on the websites of yacht ports
was formulated. The existing situation has a negative impact on the image of ports and, consequently,
on their development. It is also a difficulty in obtaining information by both sailors and
other entities participating in tourism. The unified formula provided by the Internet platform
can be a solution to this problem, and the results of the research presented in the article fill the research gap in this area. While conducting the research, a questionnaire method, website
exploration and the Business Model Canvas were used.